Requires a Unique Mindset
When buying or selling a condo, the most effective path to success isn’t always with the more traditional real estate methods. In a condo market, it is so important to understand the various levels of competitive comparisons such as unit to unit, floor to floor, building to building, and neighborhood to neighborhood.
Yet, while a condo competes on most (or all) of these levels, one must understand that the differences between the options may be minor. That’s why one must go beyond the traditional real estate marketing principles and use every advantage to address every possible buyer criteria.
The buyer’s and seller’s mind sets will not simply be based on the unit’s price/location value. Whether you’re a vendor or a competing prospect, knowing and understanding the buyer mindset is key. Since condo buyers have many choices, yet fewer real differences to choose from, any unique features become all the more important to them, and need to be leveraged effectively. Matching the seller’s condo to a buyer’s criteria is not always simple, and requires an acute